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Thursday, September 6 • 4:30pm - 4:35pm
WhatsApp is What’s Up: How IP Messaging Can Increase Engagement and Sustainability

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With over 1.5 billion users worldwide, WhatsApp proves to be the next SMS: a way to reach millions of people who may not have access to information otherwise. Beyond sustainability, the richer and more interactive content on WhatsApp allows for increased engagement.  We will share examples of how we've seen this play out in mobile health programmes and what the potential is for WhatsApp in MERL.

Ambika's slides

avatar for Ambika Samarthya-Howard

Ambika Samarthya-Howard

Director of Communications, Praekelt.org

Thursday September 6, 2018 4:30pm - 4:35pm EDT
Academy Hall Main Room 1825 Connecticut Avenue NW, 8th Floor, Washington, DC 20009