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Friday, September 7 • 2:00pm - 3:00pm
Creating a MERL culture at your Nonprofit

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When creating a data-driven organization, sometimes the investments with the highest return aren't investments in technology or even people, but rather in culture. To really take advantage of data you need to have a culture that values evidence and rigor. The right technology will not help your organization to use data effectively if a MERL culture is not in place. In this session, you will learn how to go about creating a MERL culture in your nonprofit. In addition to some practical tools you can use, two organizations will share the lessons they have learned trying to create a MERL culture. The presenters will speak from their perspective about how they have navigated myriad obstacles and created real value for their organizations.

avatar for Eric Barela

Eric Barela

Director, Measurement & Evaluation, Salesforce.org
Eric Barela is currently the Measurement & Evaluation Senior Manager with Salesforce.org, where he leads efforts to evaluate the impact of its global philanthropic efforts.  Prior to joining Salesforce.org, Eric was the Chief Knowledge & Impact Officer at Partners in School Innovation... Read More →
avatar for Morgan Buras-Finlay

Morgan Buras-Finlay

Measurement & Evaluation Manager, Salesforce.Org
Morgan Buras-Finlay is currently the Measurement & Evaluation Manager with Salesforce.org, where she evaluates the impact Salesforce of technologies. Prior to joining Salesforce.org, Morgan was the Director of Evaluation, Learning & Impact, at the Mission Economic Development Agency, where her work focused on the development of organizational MERL capacity and culture in the nonprofit sector. Morgan received a Masters in Social Work from Columbia University... Read More →
avatar for Kosar Jahani

Kosar Jahani

Director, Impact, Samaschool
Kosar is currently the Director of Impact at Samaschool, an organization that equips low-income job seekers to benefit from independent work while advocating for an economy in which all workers thrive. She leads research projects that measure the organization's social impact, as well... Read More →
avatar for Brian Komar

Brian Komar

VP-Global Impact Engagement, Salesforce.org
Nonprofit innovation; CRM; evaluation; digital media; social enterprises, CSR, and cultural advocacy
avatar for Andrew Means

Andrew Means

Founder, Big Elephant Studios
Andrew Means is a serial social entrepreneur leading organizations that drive the social sector’s use of data and technology. He is co-founder of BrightHive and founder of Big Elephant Studios and Data Analysts for Social Good. He has previously held leadership positions at Uptake.org... Read More →

Friday September 7, 2018 2:00pm - 3:00pm EDT
Academy Hall Breakout A 1825 Connecticut Avenue NW, 8th Floor, Washington, DC 20009